Portfolio / Brand / Branding
Branding needed a focused partner that could connect product, brand and growth without handing work between agencies.
We built one connected system — from the first brief to launch, ads and ongoing optimisation.
We built a focused fintech app experience designed around a clear and intuitive digital user journey. The work focused on creating a reliable product foundation that makes the platform easy to navigate, supports core user interactions, and provides a scalable digital experience for a growing user base.
We aligned the fintech app's digital presence with a clear and consistent brand experience across its user-facing touchpoints. The approach focused on creating a professional, trustworthy presence suited to the fintech audience while maintaining consistency between the product experience and the wider communication.
We developed a full-funnel Meta Ads and social strategy to support user acquisition from initial awareness through to conversion. The approach connected audience targeting, paid social campaigns, creative communication and social activity to create a more consistent acquisition journey and reach relevant users at different stages of the funnel.
100K
USER ACQUISITION
Users targeted/acquired through the strategy.
4
FUNNEL STAGES
Awareness, consideration, conversion and retention.
3
CORE CHANNELS
Web & App, Meta Ads and Social.
100%
DIGITAL FOCUS
A connected digital approach across product, paid media and social.
Code Story Labs brought together product development, paid media and social into one focused growth strategy. The team understood our goals and helped us build a stronger path to user acquisition.
Arjun Mehta
(Head of Growth, FinTech App)
